Attio Pricing in 2026: Plans, Credit Costs, and What You'll Really Pay
May 19, 2026
Attio pricing starts at $0 for the Free plan, then moves to $29 per user/month billed annually or $36 per user/month billed monthly for Plus, and $69 per user/month billed annually or $86 per user/month billed monthly for Pro. Enterprise is custom and billed annually.
That is the quick answer. The bigger budgeting question is what happens after your team needs more seats, more records, more reports, more email volume, or more workspace credits for AI and automation.
This guide breaks down the full public Attio pricing ladder, the monthly-versus-annual math, the credit packs most buyers miss, and when Attio is worth the spend.
Attio pricing at a glance
| Plan | Monthly billing | Annual billing | Best fit | Key public limits |
|---|---|---|---|---|
| Free | $0 | $0 | Very small teams testing Attio | Up to 3 seats, 50k records, 200 emails/user/month |
| Plus | $36/user/month | $29/user/month | Growing teams that need a collaborative CRM | 250k records, 1,000 emails/user/month |
| Pro | $86/user/month | $69/user/month | Scaling GTM teams | 1M records, unlimited emails, 2 mailboxes/user |
| Enterprise | Custom | Custom, billed annually | Larger orgs needing more control | Custom records and credits, 100+ reports, 3+ accounts/user |
Two important notes:
- Attio's public pricing page shows the effective monthly price for annual billing, so buyers still need to convert that into annual commitment.
- The headline seat price is only part of the bill. Workspace credits, record limits, reports, and email limits can all push a team into a higher tier or an add-on purchase.
What each Attio plan includes
Free
Attio's Free plan is meant for individuals or very small teams. The official help content calls it ideal for teams with up to three seats.
Free includes:
- 100 seat credits per user each month
- 250 workspace credits per month
- up to 50,000 records
- up to 3 reports
- one synced email and calendar mailbox per user
- 200 emails per user per month
- bulk sending capped at 10 emails at once
Free is generous enough to learn the product, but it is not built for a larger outbound or RevOps workflow.
Plus
Plus is Attio's first real paid tier. It costs:
- $36 per user/month on monthly billing
- $29 per user/month on annual billing
Plus raises several practical limits:
- 500 seat credits per user per month
- 1,500 workspace credits per month
- up to 250,000 records
- up to 15 reports
- 1,000 emails per user per month
- bulk sending up to 50 emails at once
This is the tier where Attio starts to feel like a serious team CRM instead of a free test environment.
Pro
Pro is the step up for teams that are running more serious GTM workflows. It costs:
- $86 per user/month on monthly billing
- $69 per user/month on annual billing
Public Pro highlights include:
- 1,000 seat credits per user per month
- 10,000 workspace credits per month
- up to 1 million records
- up to 100 reports
- unlimited monthly email sends
- two synced email/calendar mailboxes per user
- more advanced permissions and higher-touch support
If Plus is the collaboration tier, Pro is the scale tier.
Enterprise
Enterprise is quote-based and billed annually. Publicly, Attio shows:
- 2,500 seat credits per user per month
- custom workspace credits
- custom record limits
- 100+ reports
- unlimited teams
- 3+ accounts per user for synced email/calendar access
- advanced security and admin controls
In other words, Enterprise is not a normal self-serve plan. It is a sales-led package for teams that have already outgrown the public tiers.
Monthly vs annual billing: how much does Attio save on annual plans?
For most buyers, the monthly-versus-annual choice is the easiest savings lever.
Plus
- Monthly: $36/user/month
- Annual-effective: $29/user/month
- Difference: $7 per user/month
That means a five-user team pays:
- $180/month on monthly billing
- $145/month effective on annual billing
Over a year, that is a difference of $420.
Pro
- Monthly: $86/user/month
- Annual-effective: $69/user/month
- Difference: $17 per user/month
A 10-user Pro team pays:
- $860/month on monthly billing
- $690/month effective on annual billing
That is a difference of $2,040 per year before you add credits or any custom services.
If you are confident Attio is your CRM, annual billing is the cleaner cost structure. If you are still uncertain about fit, monthly gives flexibility but at a meaningful markup.
The hidden cost most buyers miss: credits and plan gates
The reason Attio pricing can feel straightforward at first and more expensive later is that the seat price is only one layer.
1. Workspace credits
Attio publicly lists extra workspace-credit packs for paid plans:
| Extra workspace credits | Monthly billing | Annual-effective pricing |
|---|---|---|
| +5,000/month | $85/month | $70/month |
| +10,000/month | $150/month | $120/month |
| +25,000/month | $330/month | $260/month |
| +50,000/month | $595/month | $475/month |
If your team leans heavily on AI, automations, enrichment, or workflow-heavy usage, these packs matter. A buyer who looks only at the $29 or $69 seat price can miss how quickly credits change the bill.
2. Record limits
Attio also uses record caps as a soft upgrade lever:
- Free: 50k records
- Plus: 250k records
- Pro: 1M records
- Enterprise: custom
For a small GTM team this may be fine. For a larger database, multibrand setup, or heavier enrichment motion, record limits become part of pricing whether you like it or not.
3. Email and mailbox limits
The email upgrade path matters too:
- Free: 200 emails/user/month
- Plus: 1,000 emails/user/month
- Pro and Enterprise: unlimited sends
Synced email/calendar account limits also change by plan:
- Free: 1 account/user
- Plus: 1 account/user
- Pro: 2 accounts/user
- Enterprise: 3+ accounts/user
That means some teams will upgrade for workflow reasons before they upgrade for raw CRM reasons.
4. Report limits and permissions
The plan jumps are not just about data volume. Reporting and permissions also push buyers upmarket:
- Free: up to 3 reports
- Plus: up to 15 reports
- Pro: up to 100 reports
- Enterprise: 100+ reports
If RevOps, sales leadership, and GTM ops all need cleaner access controls and reporting, Pro can become the practical floor.
Attio pricing calculator: example budgets
A clean way to think about Attio is to price the team you actually have, not the logo price you see on the pricing page.
Example 1: 5-person startup team on Plus
Assume 5 users on Plus.
- Annual-effective pricing: 5 x $29 = $145/month
- Annual commitment: $1,740/year
- Monthly billing alternative: 5 x $36 = $180/month
This is the likely starting point for a small team that needs more than the 3-seat Free cap but is not yet pushing into Pro-level scale.
Example 2: 10-person GTM team on Pro
Assume 10 users on Pro.
- Annual-effective pricing: 10 x $69 = $690/month
- Annual commitment: $8,280/year
- Monthly billing alternative: 10 x $86 = $860/month
That is a meaningful budget jump, but it buys larger record limits, unlimited sends, and better reporting/control.
Example 3: 10-person GTM team on Pro with extra credits
Take the same 10-user Pro team and add a 10,000-credit workspace pack.
- Pro annual-effective seats: $690/month
- Extra 10,000 workspace credits annual-effective: $120/month
- New effective monthly spend: $810/month
- New annualized spend: $9,720/year
That example shows why Attio can move from reasonable per-seat CRM to meaningful GTM software line item faster than the headline rate implies.
Does Attio offer discounts?
Yes, but not all discounts apply to every buyer.
Annual billing discount
The simplest public discount is annual billing:
- Plus drops from $36 to $29 per user/month effective
- Pro drops from $86 to $69 per user/month effective
Startup program
Attio also has a public startup program. Qualified startups can get:
- 80% off the annual Pro plan and credits for the first year
- 30% off the second year
That is a major discount, but it is not universal self-serve pricing. The official page says startups must be venture backed or affiliated with one of Attio's startup partners to qualify.
Enterprise pricing
Enterprise is still quote-led and billed annually. If your team needs Enterprise, the price conversation moves from self-serve list pricing to a sales process.
Is Attio worth the price?
For the right team, yes.
Attio is worth it when you want:
- a flexible CRM with a modern data model,
- a system your GTM team can shape to fit its process,
- better workflow and reporting depth than a basic lightweight CRM,
- and enough usage scale to justify paid seats plus credit consumption.
Attio is less compelling if you are mainly hoping the CRM itself will create outbound pipeline.
A CRM can organize work. It can improve workflow. It can help a team move faster. But it still does not replace the work of actually creating qualified conversations.
Attio vs Roger
This comparison only matters in one specific budgeting context.
Attio is a CRM decision. Roger is an outbound execution decision.
If your team needs a system of record, relationship tracking, workflow automation, or call and email context inside a CRM, Attio solves a real problem.
If your team is looking at Attio because leadership really wants more qualified pipeline, then the broader budget question changes. You may still buy Attio, but you will likely also need enrichment, outreach process, playbooks, and execution on top of it.
That is where Roger fits differently. Roger is the better spend when the real question is not Which CRM should we configure? but How do we get more qualified meetings without hiring and managing a bigger outbound machine ourselves?
If you want to pressure-test that tradeoff, Roger's CRM overview, ROI calculator, and guides to outbound lead generation and sales automation tools are the right next reads.
FAQ
How much is Attio per user?
Attio is free for up to 3 seats. Paid pricing starts at $29/user/month billed annually or $36/user/month billed monthly for Plus. Pro is $69/user/month billed annually or $86/user/month billed monthly. Enterprise is custom.
Does Attio have a free plan?
Yes. Attio's Free plan supports up to 3 seats and includes baseline CRM, enrichment, and email-sync functionality, but it also comes with tighter limits on records, reports, and email sends.
What are Attio credits?
Attio uses both seat credits and workspace credits. They support AI and automation-related usage. Each plan includes a different amount, and Attio also sells public add-on packs for extra workspace credits.
Does Attio offer discounts?
Yes. The two public discount paths are annual billing and Attio's qualified startup program. The startup program offers 80% off the annual Pro plan and credits for the first year and 30% off the second year for eligible startups.
Is Attio worth it for startups?
It can be, especially if you qualify for the startup program. If you do not qualify, the better question is whether you need Attio's flexibility badly enough to justify the seat price and future credit usage, or whether a simpler stack is enough for this stage.